Released on = February 6, 2007, 11:07 am

Press Release Author = Andrew Capobianco

Industry = Environment

Press Release Summary = The Allen|Roche Group was recently selected as the
advertising agency for the Massachusetts Environmental Trust's "Save Our Water"
campaign. The campaign includes ad design, media buying, media planning, and
rebranding.

Press Release Body = The Allen|Roche Group was recently selected as the advertising
agency for the Massachusetts Environmental Trust's "Save Our Water" campaign. The
campaign includes ad design, media buying, media planning, and rebranding.
The Trust is the Commonwealth's leading environmental philanthropy and is dedicated
to the protection and preservation of Massachusetts' water resources and their
ecosystems. The unique "Save Our Water" campaign offers a selection of three
specialty license plates to all Massachusetts drivers. Each plate cost $76, which
includes a $40 tax deductible, and all the proceeds are directly donated to the
preservation of the Bay State's water resources.
The Allen|Roche Group has the privilege of working for this benevolent organization,
helping to allow the Trust to distribute approximately $16 million in environmental
protection and education projects statewide.
More information on how to "Save Our Water, One Plate at a Time" is available at
massenvironmentaltrust.org. The Allen|Roche group can be reached at
allenrochegroup.com.


Web Site = http://www.allenrochegroup.com

Contact Details = Andrew Capobianco c/o
The Allen Roche Group
12 Farnsworth Street
Boston, MA 02210